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Is it legal to remove a watermark from a video?

When removing a watermark is fine, when it can break copyright law, and what AI-labelling rules mean for AI video. A plain-language overview.

By The Kling Watermark Remover teamPublished 6 min read

It depends on whose video it is and what you do with it. Removing a watermark from your own video is generally fine. Removing one from someone else’s work so you can use it without permission can infringe their copyright, and in the United States, knowingly removing copyright information to hide infringement is separately prohibited. For AI-generated video, labelling rules may also apply.

Your own videos

If you created the video and own the rights, you can generally edit it however you like, including removing a watermark you added, a date stamp from your camera, or a badge from an app you used. Check any app or platform terms you agreed to, since some services require their mark to stay on free exports.

Someone else’s videos

A watermark usually marks who owns a work. Removing it doesn’t transfer any rights: using the video without permission can still be copyright infringement whether or not the mark is visible.

Removing the mark can also be a separate violation. In the United States, 17 U.S.C. § 1202 prohibits intentionally removing or altering copyright management information, which can include a watermark showing the owner, when the person knows it will help hide infringement. In the European Union, Article 7 of the Copyright Directive (2001/29/EC) protects rights-management information in a similar way.

AI-generated videos

  • Platform terms come first. Some AI video services put a watermark on free exports and offer clean downloads on paid plans; their terms may say the mark must stay.
  • In the EU, Article 50 of the AI Act requires providers of AI systems to mark generated content in a machine-readable way, and people who publish deepfakes to disclose that the content is artificial. These transparency rules apply from 2 August 2026.
  • In China, the Measures for Labeling AI-Generated Synthetic Content, in force since 1 September 2025, require AI-generated content to carry labels and prohibit removing or tampering with them.

Removing a visible watermark doesn’t change any of these obligations. If you publish AI-generated video where disclosure is required, label it yourself. This tool only removes the visible mark you select; it doesn’t touch invisible watermarks or other provenance signals a generator may embed.

A quick checklist

  1. Do you own the video, or have written permission to edit it?
  2. Do the terms of the app or service that added the watermark allow removing it?
  3. Will you publish it somewhere that requires AI-generated content to be labelled? If so, label it.
  4. Are you removing the mark to hide who made it? If yes, don’t.

If you can answer the first two with yes, you’re in the clearest position. Our terms of use set out the same rules for this tool.

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